- undercover marketing
- Маркетология: скрытый маркетинг
Универсальный англо-русский словарь. Академик.ру. 2011.
undercover marketing
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Undercover marketing — (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to. For example, a marketing company might pay an actor or socially… … Wikipedia
undercover marketing — n. Marketing in which actors promote a product in a real world setting while posing as regular people. Example Citation: I feel so great, so real, says a slight young woman with spindly arms and wide eyes. A blue bandanna is tied tightly around… … New words
Marketing — ad creep advergame advermation advertecture advertorial alpha pup bandit sign barnumize … New words
Guerrilla marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… … Wikipedia
Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… … Wikipedia
List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… … Wikipedia
zip code marketing — n. A marketing campaign aimed at a specific ZIP code or postal region. Also: zip code marketing. Example Citation: An Olathe marketing firm will commemorate its 25th anniversary with an open house this week. Ruf Strategic Solutions plans its… … New words
drip marketing — n. A direct marketing strategy that involves sending out a number of promotional pieces over a period of time to a subset of sales leads. Example Citation: In Cycle 1, sales ready leads are forwarded to the appropriate sales person. Prospects who … New words
viral marketing — (VY.rul mark.uh.ting) n. The promotion of a service or product by using existing customers to pass along a marketing pitch to friends, family, and colleagues. Example Citation: The best viral marketing is not just word of mouth, as some people… … New words
tribal marketing — (TRY.bul mar.kuh.ting) n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. Example Citation: But the Amsterdam based former journalist said fashion fortune tellers had lost… … New words
